Yunona

About Project

Yunona is a multi-category consumer e-commerce storefront — a full shopper-facing experience covering electronics, cosmetics, sports, travel, and more. The product includes the home page with merchandising surfaces, catalog browsing, product detail pages, cart and checkout, account flows, and profile with order history.

The design challenge was balancing a rich merchandising experience (banners, deals, featured products, multi-level categories) with clear, frictionless conversion flows — across both desktop and mobile — while keeping the visual language calm and easy to scan.

My Role & Activities

• Running discovery — competitor analysis of e-commerce patterns and understanding shopper behaviors
• Mapping shopping journeys — from discovery and browsing to checkout, account creation, and post-purchase
• Information architecture — multi-level navigation, category structure, and filter/sort logic
• Designing core flows — catalog, product detail, cart, multi-step checkout (guest and logged-in), account and reset-password
• Full responsive coverage — every flow designed in parity for desktop and mobile, including mobile-specific side menus, filter and sort sheets
• Shaping the visual language and applying it consistently across merchandising, product, and account surfaces
• Building a scalable component library with tokens, states, and responsive variants
• Dev handoff with clean Figma files — auto layout, components, tokens, all states

Outcome

A clean, responsive e-commerce experience that makes browsing easy and checkout fast. A consistent design language across merchandising, catalog, and account flows — giving the team a foundation to launch new categories, promotions, and checkout variations without rebuilding core patterns.